Jo Malone, worth the hype?

5 Nov 2014

A picture of Jo Malone Earl Grey & Cucumber Cologne and Wild Bluebell Cologne

Until fairly recently, Jo Malone was a brand I kept in the 'nice to look at but can't afford it' pile. Jo Malone is definitely one of those brands who instantly makes you think of luxury and quality. There were a couple of scents I liked the sound of, a few candles I really wanted to add to my collection but couldn't bare to light if I did, and the body care range has always intrigued me whenever passing by a counter or store. Don't get me wrong - it's no secret I love high-end brands as much as high-street and I'm all for a good treat splurge and beauty haul, but a lot of the high-end brands I buy are worth the money by quantity as well as quality. High-end scents are harder for me to part my cash with for, because I'm used to spending £25-50 on scents you can pick up in Boots. There's only one other high-end scent in my collection, and that's my beloved Diptyque Philosykos (read review here), which was a purchase heavily influenced by the memories of Cyprus Philosykos gives me. But even still, that was 50ml. The smaller sizes of Jo Malone scents are 30ml, and at £40 they work out much pricer per ml. 

Still, I wanted to try Jo Malone, not only because they're fragrances are so coveted among the beauty world, but because the older I get, the more I want to invest in really nice, unique, high-quality scents. I don't need a million perfumes cos they're cheap; I want a small collection of higher quality fragrances. Jo Malone Earl Grey & Cucumber Cologne was the first scent I added to my stash, an impulse buy in London when I had spent less money that day than I'd saved for, so decided a high-end treat was totally acceptable. A very light, fresh scent with Bergamot and Cucumber, alongside a base of Beeswax, Vanilla and Musk. It's beautiful and a scent I thought would be hard to beat, but when I had a voucher to spend I decided to pick up Jo Malone Wild Bluebell Cologne. A scent I picked on whim, not having tried it in-store and ordering online, when it arrived I was left in scent-heaven; the sweetness of dewy Bluebells, with Lily of the Valley, Eglantine and Persimmon. This scent is one of the most beautiful, delicate, perfectly sweet yet light scents I have ever tried, and I am absolutely smitten.

Jo Malone is a high-end brand, so you have to expect high-end prices. Of course they won't be for everyone; everyone has a different budget, lifestyle and priorities, but if you are on the hunt for a new fragrance and you're lovely to treat yourself to something a touch more special, then I think Jo Malone is the perfect brand to try. I'd recommend going in store and exploring the scent range, of all products not just the fragrances, because some of them are just phenomenal. Their scents are each unique and exquisite, with a price that reflects the quality, passion and time put into the process of creating a fragrance that you can't help but utterly adore. I think Jo Malone is definitely worth the hype, but for me they'll always be reserved for treat purchases. 

Are you a fan of Jo Malone? What's your favourite fragrance? I have my eye on English Pear & Freesia next...