Jo Malone, worth the hype?

5 Nov 2014

A picture of Jo Malone Earl Grey & Cucumber Cologne and Wild Bluebell Cologne

Until fairly recently, Jo Malone was a brand I kept in the 'nice to look at but can't afford it' pile. Jo Malone is definitely one of those brands who instantly makes you think of luxury and quality. There were a couple of scents I liked the sound of, a few candles I really wanted to add to my collection but couldn't bare to light if I did, and the body care range has always intrigued me whenever passing by a counter or store. Don't get me wrong - it's no secret I love high-end brands as much as high-street and I'm all for a good treat splurge and beauty haul, but a lot of the high-end brands I buy are worth the money by quantity as well as quality. High-end scents are harder for me to part my cash with for, because I'm used to spending £25-50 on scents you can pick up in Boots. There's only one other high-end scent in my collection, and that's my beloved Diptyque Philosykos (read review here), which was a purchase heavily influenced by the memories of Cyprus Philosykos gives me. But even still, that was 50ml. The smaller sizes of Jo Malone scents are 30ml, and at £40 they work out much pricer per ml. 

Still, I wanted to try Jo Malone, not only because they're fragrances are so coveted among the beauty world, but because the older I get, the more I want to invest in really nice, unique, high-quality scents. I don't need a million perfumes cos they're cheap; I want a small collection of higher quality fragrances. Jo Malone Earl Grey & Cucumber Cologne was the first scent I added to my stash, an impulse buy in London when I had spent less money that day than I'd saved for, so decided a high-end treat was totally acceptable. A very light, fresh scent with Bergamot and Cucumber, alongside a base of Beeswax, Vanilla and Musk. It's beautiful and a scent I thought would be hard to beat, but when I had a voucher to spend I decided to pick up Jo Malone Wild Bluebell Cologne. A scent I picked on whim, not having tried it in-store and ordering online, when it arrived I was left in scent-heaven; the sweetness of dewy Bluebells, with Lily of the Valley, Eglantine and Persimmon. This scent is one of the most beautiful, delicate, perfectly sweet yet light scents I have ever tried, and I am absolutely smitten.

Jo Malone is a high-end brand, so you have to expect high-end prices. Of course they won't be for everyone; everyone has a different budget, lifestyle and priorities, but if you are on the hunt for a new fragrance and you're lovely to treat yourself to something a touch more special, then I think Jo Malone is the perfect brand to try. I'd recommend going in store and exploring the scent range, of all products not just the fragrances, because some of them are just phenomenal. Their scents are each unique and exquisite, with a price that reflects the quality, passion and time put into the process of creating a fragrance that you can't help but utterly adore. I think Jo Malone is definitely worth the hype, but for me they'll always be reserved for treat purchases. 

Are you a fan of Jo Malone? What's your favourite fragrance? I have my eye on English Pear & Freesia next... 


  1. They do have lovely fragrances and candles but the price tag does make these products a (very) occasional luxury. Personally I would't want to part with so much money so it's more something I'd get for Christmas or birthdays x

    Jasmine // Magpie Jasmine

  2. I hear so many good things about this brand but have never tried anything! Next time i come across it ill test it :)

  3. We don't have Jo Malone around local stores but next time when travel definitely will check them out! They sound amazing!! :)

    Bonnie ♡

  4. Aaah I really must try Jo Malone one of these days! Earl Grey & Cucumber sounds absolutely amazing. I've always wanted to give Red Roses a shot. <3

    Sophie | soinspo xo

  5. I feel exactly the same about fragrances now - I would rather spend money on ones that feel really special for me, and Jo Malone's are just so distinctive, interesting and really beautiful!! The ones you have sound amazing but I have been wanting Pomegranate Noir for SO long so think that one will be my first purchase :)

  6. I love Jo Malone! my mum and my nan have bought their fragrances for years. I love the fact that there's so much choice of such unique scents :) lovely post by the way!
    Becky xx

  7. Absolutely obsessed with Jo Malone. I had a few samples of perfume, but when we were in Leeds over the summer, I stumbled into an actual store which set me down a path to Jo Malone obsession. I'm burning the Incense & Embers cologne as we speak, and Peony & Blush Sage is hands down one of my favourite perfumes in my collection.

  8. I do think they are worth the hype, and I struggle to find scents similar. So the unique scents are what sells me. Just wish they were a tad cheaper, but then I guess it wouldn't feel like such a treat!

    Annabel ♥
    Mascara & Maltesers

  9. I have Wild Bluebell on my Christmas list - fingers crossed!! xx

  10. I love Jo Malone!! They are so worth the hype in my opinion. I don't like every single one of their scents, but the ones I do like are amazing and the smell lingers for a long time, which is great for a simple cologne. x

    Speaking Beauty UK | Nars, Urban Decay, YSL GIVEAWAY

  11. I always associate Jo Malone with really natural scents that can be found in nature, quite real and delicate, so the brand does appeal to me in that sense. Though I could never justify the price. x