21 July 2012

Lush Emotional Brilliance Event Nottingham


On Friday I went to the long awaited event at Lush in Nottingham, for the launch of Emotional Brilliance - A new make up range which will hit stores nationwide today, Saturday 21st of July. I have come away from the event with mixed views...

A picture of Lush Emotional Brilliance Event Nottingham

The event was split into two parts. From 6:00pm - 6:30pm the Emotional Brilliance range was available to bloggers, and after this at 6:30pm on-wards, it was open to 'VIPs' (basically members of the public who had received invites in store) This allocated half an hour for bloggers alone to get an intimate look at the range. Except it didn't quite work out like this. We were in fact not allowed into the store until 6:15pm, but the 'VIPs' were still allowed in at 6:30pm, leaving me and other bloggers just 15 minutes. Although bloggers were allowed to stay afterwards, it left me very rushed. I already had a table booked for my birthday meal which I had mentioned when inquiring about the event, but I was assured we would be given the half hour slot to get stuck in with the range. So I agreed to go, even though I was willingly making myself 15 minutes late to my own birthday meal, which began at 6:15pm. 

A picture of Lush Emotional Brilliance Event Nottingham
When we were finally allowed in store we were allocated into two groups; a group of three which consisted of me, Megan and Hollie, and a group of four consisting of the other bloggers. Me, Megan and Hollie were taken to the Colour Range section of the newly launched products where a very enthusiastic young man talked us through the concept. 

Lush have created a colour wheel consisting of 30 colours. The idea is you close your eyes, spin the wheel, and upon opening your eyes you select the three colours which stand out to you the most. For me, these were 'Lifted', 'Fantasy' and 'Drive'. Each colour you pick represents a mood you are meant to be in at that time; a slight psychological approach to reading our minds, shall we say. 

The first colour you pick is meant to represent your strength or weakness. For me, this was 'Lifted'. The gentleman (I wish I could remember his name - He was a very enthusiastic chap!) explained this meant I liked to be the sort of person who tried to lift the moods of others, and would go out of my way to lift people's moods and outlooks. The second colour you pick represents your subconscious, in my case, 'Fantasy'. He went on to explain that 'Fantasy' meant I liked to be unique and wanted to be different. And the third colour you select represents your aspiration. I picked drive, which means I have a drive to succeed in life. 

A picture of Lush Emotional Brilliance Event Nottingham
After picking my three colours I was moved on to a young girl who would 'test the products on me'. Except, I had spent two hours picking an outfit and doing my make up for the event, my birthday meal and the cinema afterwards... I didn't want to take my make up off and try on shades which I personally felt didn't match my tastes, regardless of the wheels perceptions of my choices. Unfortunately, this meant I didn't get to test the shades, or any others, at all. It seems the only way you could test the range was if you put it on your face. And that, on this particular occasion, was not going to happen.

A picture of Lush Emotional Brilliance Event Nottingham
There were some nice colours in the range though. I particularly liked the look of vibrance (the vivid orange shade you can see in the photo above) and I would have loved to swatch it and see what it looked like, but alas, there were no testers.

By this point it was nearing 6:30pm... I had to leave for my birthday meal, and they were letting in the 'VIPs' (general public). There is another range within this make up launch, which I did not get to see, nor have explained to me, which consists of a mascara, a highlighter, bronzer and translucent powder. It's a shame, because I really wanted to see and experience the whole range...

A picture of Lush Emotional Brilliance Event Nottingham
Unfortunately, I did not leave with any products to try and test for myself to review. As the general public (VIPs, pick your preference) entered the store, we were told we were allowed 50% off of one item if we made a purchase. As I am on a spending ban, and the items range from £14.50+, this was not a possibility for me. It would have been nice to be given a little tester pot of the shades I selected from the colour wheel, maybe then I could have given you all a more in-depth opinion of the new range.

A picture of Lush Emotional Brilliance Event Nottingham
On a whole, I like the concept of the new range. Its a fun concept which makes you look within and tries to persuade you to make choices based upon current moods which the wheel and colours you chose supposedly represent. It's a fun idea. However, that said, out of the three shades I picked from the wheel, there wasn't really one I would ever actually choose to wear. I think a lot of colours within the range would actually be very difficult to wear on a day to day basis without it being for an occasion, such as fancy dress. But, that said, there are some gorgeous pinks, reds and corals within the range which I think would make fantastic lip shades, and if I was feeling maybe a little more wild, a couple of the purple, mauve and deep blue shades, too.

A picture of Lush Emotional Brilliance Event Nottingham
There are pros to this new range from Lush;

All of the products contain just one preservative.
All of the products are suitable for vegans.
All of the products within the colour range can be worn in many ways; lips, cheeks, eyes.

There is a huge variety of shades within the colour range, which would leave something for everyone.

A picture of Lush Emotional Brilliance Event Nottingham
It would have been nice to learn more about the range. I wish I had come away feeling more positive and excited about it. And maybe I will have to pay a few individual visits to a Lush store to find out more and see how I really feel about it. There are also some questions which were left unanswered, such as when I asked if the products within the new range had an expiry date like the rest of the products available from Lush, to which I was told they didn't know....

A picture of Lush Emotional Brilliance Event Nottingham
I think the range is something that many people will find exciting and fun. It's something to engage in and play around in. But in respects to an event, I think Lush have a long way to come. It felt very unorganised. Not only were myself and fellow bloggers allowed in 15 minutes later than arranged, there was also immense confusion from the 'VIPs' who believed they would be coming in at the same time as us, and two girls who even had invites that said they would be allowed in from 5:45pm... I don't think myself and the other bloggers there were given enough time to really get to know the new range and this is why I have left feeling very confused about it all. Add to this the fact I felt rushed, and I personally at least felt as if (minus the young man who talked me, Megan and Hollie through the range) were being rushed through the range by the staff, in order to get the VIPs in. There were tables full of drinks and chocolate, which were not offered to the bloggers and reserved for the VIPs only, which made me feel less welcomed than I should have been. There seemed to be very little order, causing unnecessary chaos. I was so excited for the event, and left feeling more than a little deflated. Overall, I felt the event and lack of organisation or attentive care towards the bloggers as much as the 'VIPs' let the launch of Emotional Brilliance down. 

A picture of Lush Emotional Brilliance Event Nottingham
Hopefully next time I am in a Lush, I can get a more concise explanation of the entire range, particularly the range I did not see; the Dessert Island Range. 

A picture of Lush Emotional Brilliance Event Nottingham
Edit: I have since found out the young chap who talked myself, Hollie and Megan through the Colour Range is called Stuart! So, thank you Stuart. You did yourself and Lush proud and were so attentive and enthusiastic. It's so appreciated. 
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