It's time to hand over the spotlight to Jazmin, to let her tell you all about her wonderful and unique brand, The Milk Collective.
The Milk Collective is a small independent brand based in the North West of England, featuring modern toys and accessories for the design conscious family. Owned and run by Jazmin Garner with the help of her trusted sidekick and husband, Ben Garner.
We opened our virtual doors 2 years ago and have hit the ground running with no signs of slowing down any time soon!
Born in America and having lived in Italy before settling in England has given me a unique taste and palette for design. The not so scandi minimal vibe of our toys are just enough to entice an array of families from the design led to the bohos.
I very much believe that less is more. Simplicity is beautiful and I try to live as minimally as possible. That is often easier said than done with running a business and looking after two toddlers full time. We have carried this belief through to our business and I love finding new and original ways to make simple ideas more magical.
When we launched our first line of products we were very much “all over the place” in terms of the look we were going for. We sold an array of plush toy creatures mostly to friends and family whilst we worked hard at building relationships with the small business community online. Instagram has been invaluable to us, allowing us to reach customers and other brands all over the world.
Last spring I had the big “ah-ha” moment and our shop really did a 180 in terms of the look, feel and end goal for our small business. We launched our first milk bottle rattle and that really set the tone for the future of The Milk Collective. We discovered there was a whole market for quality monochrome and minimalist toys and knew thats where we belonged.
Since then we have introduced 5 more milk bottle colours as well as quirky minimalist prints and melamine cups. There is so much more to come this year and we cannot wait to reveal our next venture.
Featuring over 18K followers on Instagram, our success continues. You can how find our range of products in shops all over the world and has recently been featured in Tatler magazine and Grazia Germany.
You can check out the full range available from The Milk Collective on the official website, themilkcollective.co.uk. For the latest on shop updates, new products and behind the scenes shots follow along on Instagram @themilkcollective.