Over the past couple of years Urban Decay have put a lot of focus on expanding their lip product range, reinventing their Revolution lipsticks and creating shades and finishes which rival both high-street and high-end brands, even knocking a few premium brands off of the top spot. The most recent Vice collection, fronted by Ruby Rose, is the biggest lipstick launch yet.
A range of 100 lipsticks, covering every shade range you can imagine with 6 indulgent finishes, all accompanied by 50 lip pencils, the Vice Lipstick range is a force to be reckoned with. Covering any shade preference you could have, with shades that suit all complexions and finishes for any confidence level, the new lip lineup is bold, daring and already a massive hit among beauty fans.
True to the reputation Urban Decay has built for itself, each lipstick, regardless of finish, is packed full of pigmentation that delivers in just one application, with long-lasting colour that is set to last from day to night - especially with teamed with one of the new Vice lip liners. Formulas have been created to feel soft and comfortable on the lip, helping to keep your lips conditioned and never leave you with the sore, drying effect many lipsticks can have.
Of course, a standout feature of Urban Decay products is the packaging and the Vce range doesn't let down, with a luxe version of the original Revolution lipstick range, featuring a gunmetal case gold base and debossed lettering. A great feature to Urban Decay lipstick packaging, which differs from other brands of all budgets, is the colour-coded labels, each corresponding to the shade of lipstick - making the shade you want easier to find in your beauty stash.
6 delicious finishes give a great variety to the range and will definitely be a plus to those who have a specific finish preference, or if you're like me, like being able to have a choice in your beauty stash. Each lipstick has a letter code, which corresponds to it's finish. There's MM for Mega Matte; a super-intense matte, CM for Comfort Matte; a creamy matte, C for Cream; a luxurious cream, M for Metallized; cream with a high level of pearl, S for Sheer; sheer and shiny, and SS for Sheer Shimmer; slightly transparent with a smooth texture and pearl look.
Alongside the 100 lipsticks are 50 lip liners; each of the lip liners will work well with a couple of different lipsticks and with the hard-working Urban Decay formula that comes with lip liners, they're set to lock your lipstick in place morning to night.
I've been trying 5 lipsticks from the range, which has given me the chance to trial some of the different finishes for myself. From the Mega Matte finish line I've been giving 714 a go, which also featured in the Gwen Stefani Collection, so it's nice to see this become a permanent shade as it is divine, a true deep red, great all year round. PandeMonium is another Mega Matte finish and exactly my kind of shade, I adore purples! This is one I'll be opting for more in the autumn/winter months, a really intense violet purple, it is absolutely beautiful. Firebird is a Cream finish and another one which featured in the Gwen Stefani Collection; it was actually my favourite lipstick shade in the collection, a bright fuchsia with the perfect blue undertone. Big Bang has a Metallized finish and it's a lovely, especially one which will get a lot of wear in the summer. A typical pink shade, but with the lovely pearl finish giving it that extra something-something. Last but not least, my favourite from the shades I've been trying and with a delicious Comfort Matte finish, we have Backtalk. I am smitten with this shade, a lovely warm nude with very subtle pink undertones, a great shade for all occasions!
At £15 they're more on the affordable side of high-end lipsticks, and with the quality, formula, longevity and intense pigmentation that comes with Urban Decay lipsticks, they are well worth the splurge!
You can check out the full Vice range online at www.houseoffraser.co.uk, www.debenhams.com and www.johnlewis.com.
*PR sample - Disclaimer.