I remember the first time I got my hands on a Tarte Amazonian Clay 12-Hour Blush, and how my eyes lit up and it was like love at first sight. I didn't even need to take them out of their packaging and swatch them to know I was besotted.
I started lusting after Tarte blushes after Estee started featuring them both in blog reviews and YouTube videos, and I think it's safe the say the majority of the UK beauty blogging community was instantly in lust with this range of blushes which was impossible to get in the UK at the time. Luckily I had a friend who was off to America that offered to pick me up a couple of the shades I have been lusting after, and I also did a beauty swap with a Canadian beauty blogger, so I managed to get my hands on them quite easily; I've had Tarte blushes in my beauty stash for over 2 years now.
Dollface was the first one I added to my stash, a pretty pink with blue undertones that works well pretty much any time of year. Next I added Exposed and Tipsy to my collection; Exposed is a warm toned neutral blush that works well as a light contour too, whilst Tipsy is a really vivid and bright orange coral. I added Captivating, Fearless and Mirage to my Tarte blush collection when making Sephora orders; one of the main reasons I order from Sephora, actually. Fearless is a lovely vibrant pink that is bolder than Dollface and has slight berry undertones, Captivating is a peachy coral and Mirage is a super flattering and very subtle baby pink, probably my most used of all the Tarte blush shades that I have, and one I actually picked up super cheap in a set of Tarte miniatures.
There's a couple of other Tarte blushes in my beauty stash, in a limited edition Tarte palettes, but I wanted to concentrate on the individual blushes for this 'worth the hype' post, as Tarte palettes are limited edition and pretty non-existent in the UK. You can check out individual and detailed reviews of the Tarte Amazon Escape Amazonian Clay Eye & Cheek Palette here and the Tarte Pin Up Girl Amazonian Clay 12-Hour Blush Palette here.
So why is everyone so loved up with Tarte blushes? Infused with Amazonian Clay, harvested from the banks of the Amazon River and left to naturally bake in the sun, Tarte Amazonian Clay blushes are long-wearing and beautifully soft blushes which promise 12 hour wear. The Amazon Clay works to keep oil at bay, balance skin and keep the blush in place, whilst having the multi-purpose effect of hydrating the skin by naturally restoring moisture.
Formula wise we're talking incredibly soft velvety powders which regardless of finish, feel absolutely heavenly to apply. I've never experienced fallout with Tarte blushes and they are so perfectly pressed, that there's little to no chance of overdoing it when you're applying; I use my EcoTools Blush Brush and find just lightly pressing into the blush gives me enough product to add a flatting flush of colour to my cheeks. They really, really do last as long as they say and I have never had to re-apply throughout the day when wearing a Tarte blush. Not only are they super easy to apply for a flattering and chic finish, but they blend really easily and leave a natural look to skin.
All of the Tarte blushes I have added to my collection over the past couple of years have been when buying them from America; Tarte is now available in the UK, but I personally think the prices are extortionate in comparison. You're looking at almost £10 more than American prices if you buy from QVC, which is the current UK retailer, whereas personally I'd prefer to make a Sephora order and indulge in American brands we struggle to get in the UK at the same time, paying £10 for postage opposed to practically £10 more for each blush.
Do I think Tarte blushes are worth the hype? Hell yes! But I don't think they're an absolute necessity. If you can't get hold of them or don't want to splurge on the inflated UK price, it's no big beauty disaster. But if you can get hold of them? They are absolutely beautiful and worth every penny.
Tarte Amazonian Clay Blushes are available at QVC for £25, or Sephora for £17.79. Find out more about how to order from Sephora to the UK, including shipping costs, custom charges and taxes, here.