Presented in a super light-weight plastic pump-applicator bottle, the bottle itself is predominately clear with the Max Factor gold trim, allowing you to see the product inside. A swirly concoction, it actually reminds me a lot of a base I used to use in school, Maybelline Superstay Silky Foundation, but that's as far as the comparisons go. The first time I tried Max Factor Skin Luminizer Foundation, I was really pleasantly surprised. The texture is pretty spot on for me, it's light, but fluffy - almost like the Max Factor Whipped Mousse Foundation (£9.99) (which is one of my favourite drugstore bases of all time - full review here), making it effortless to apply, whilst blending like an absolute dream. I find this works really well application wise with a good buffing brush, but it also creates a lovely finish when applied with a beauty blender too.
Coverage wise I'd say we're looking at a decent light-medium coverage with this one, although if you give it a few minutes between your 1st and 2nd application, it's super easy to build up to the perfect medium coverage. It feels very light-weight and comfortable on the skin, with a finish that's more demi-matte than luminous to me. It does give a slight luminosity, but it's very flattering and subtle which makes it a very wearable everyday base and it doesn't oxidise throughout the day, in fact, longevity wise it's pretty darn good lasting a good 8 hour day with only needing to powder as and when, as the day goes on. It's a base I'd trust if I was out all day, a quick touch up with my Soap & Glory Kick Ass Instant Retouch Powder (£12) (full review here), and I'm looking freshly made up again.
Max Factor are really becoming a stand-out brand for me where their bases are concerned, and I'm really impressed with this newest offering. OK so it doesn't make my skin look absolutely flawless and it does need a helping hand with a good powder, but for a drugstore base it's pretty darn good. If you're looking for a base to get you through the colder months that will leave your skin looking naturally radiant, healthy and happy, give this one a try. It doesn't break the bank, and as far as drugstore bases go, it's one of the better ones I've tried!
*PR Sample - Disclaimer