25 October 2012

Lush Emotional Brilliance, worth the hype?

A picture of Lush Emotional Brilliance Makeup Products

On July 21st this summer, Lush did a Worldwide launch of their new makeup line, Emotional Brilliance. It was set to be a show-stopping line including eye-shadows, lipsticks, cheek colours, mascaras, bases and finishing products. Everyone was talking about it, everyone wanted to know more and everyone wanted to get their hands on these new, cruelty free, wonderfully colourful little bottles. But are they really worth the hype? There are two ranges within this new makeup line; the Colour Range and the Dessert Island range. I've been trying out six products from the Colour Range.

A picture of Lush Emotional Brilliance Makeup Products

For a makeup line, the Colour Range is quite interactive, but I also think it makes buying makeup stressful. It's time consuming. It involves talking, discussing, trying, doing things and if you aren't the most confident of people I'm not sure how the process will appeal to everyone. The Colour Range involves a colour wheel which consists of 30 colours. The idea is you close your eyes, clear your mind and spin the wheel. When you open your eyes again you pick out the first three colours which grab your attention the most. Each colour has a name, and a meaning. The first colour you pick is meant to represent either your strength or your weakness. The second colour you pick represents your subconscious, and the third colour you pick represents your aspirations. It's a very psychological approach to picking out makeup which is meant to make you think more about the colour choices you make, whilst also being more impulsive. Personally, I think it's a gimmick. When I went and tried out the colour wheel, none of the colours I chose would be colours I would wear on my face. I think there is a difference between colours you like, and colours you would wear as makeup. But I suppose that depends on the individual and how confident they feel wearing certain colours. 

A picture of Lush Emotional Brilliance Makeup Products
I have been trying out a mascara, two eyeliners, a cheek and lip tint, a lipstick and an eye-shadow. First off, the mascara. Eyes Right comes in a 5g bottle and is advertised as a simple, beautiful and gentle mascara which can be worn by those with even the most sensitive of eyes. Lush also suggest that this is a waterproof mascara, without actually using the word waterproof (huh?!) Do I like it? Hmm.... No. I might like it if it wasn't for the wand and bottle. The wand is incredibly short, so you can't get much out of the bottle. It's also very close to the top of the lid, which makes it difficult to get on your eyelashes because you have this huge lid in the way! If it wasn't for that, and if it came in a normal mascara tube, I think it'd be a nice mascara. Next, eye-shadow. Sophisticated is a really beautiful taupe shade. It's a cream eye-shadow, but quite a liquidy cream. For me, it takes a while to settle and dry. But I do like it. It's a lovely shade which can be worn either alone or as a base for a natural smokey eye. It doesn't crease and it lasts all day too. So this one I like! What about the eyeliners? Oh boy oh boy. I was sent two quite vibrant shades, a metallic blue and a glittery gold. Not quite the shades I would personally pick. And I very rarely wear liquid eyeliner anymore as I find they irritate my eyes. But that aside, these are nice. I prefer the metallic blue shade, which is called Motivation as I find it is better formulated. Fantasy, which is made in the exact same way, is not so great. I have to really shake it up before use because it settles; the bottom half of the bottle with the colour, the top half, a dirty, gold water... Not appealing. But it does finish a sunkissed eye off nicely! So these I like too, and I wouldn't mind trying out the black eyeliner! 

A picture of swatches of Lush Emotional Brilliance Makeup
Now on to the lip and cheek tints. Power is a vibrant red with gold undertones which is a liquid lipstick. It is very, very pigmented and the colour does stick around all day and it's a colour I like. But. It's sticky. Like the eye-shadow, this takes so, so long to dry and settle and it becomes a real effort to wear it for that reason. Charm is a babydoll pink and it's also a lipstick but I think would work nicely as a cheek colour too. This one is slightly thicker in consistency so it's less hassle to use than Power. And when blended on the lip I think it's a nice dupe for Snob by MAC. 

Some of the range is nice. You can't deny there is a huge colour choice! And most of them are very wearable and the formulas aren't too bad for the most part. But I think a major mishap with this range is the packaging. The design just doesn't work. Yes, it looks pretty and it's different. But with such short applicators, how will I use all the product? Also I'd like to point out, the applicators for all of these products constantly fall off and one has broken completely. I have turned to super gluing them back on. Not exactly a great design, is it? The Colour Range from the Emotional Brilliance line starts at £14.50. That's a very hefty price tag for products I think still need a lot of work. And although I like some of the products I've tried out, I definitely don't think they are worth the hype. Do you?  
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26 comments

  1. I heard so much great things about these,but haven't tried them myself,honestly for that price I think there are a lot other good products out there.

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    1. I wouldn't ever buy anything else from the range xo

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  2. I think you're right about them not being worth the hype. I have the shade 'Bubbly' which is supposed to the a lip colour which I personally really wouldn't like to use it as, but I do love it (really love it) as a blusher as it lasts all day and is incredibly easy to blend. It was, however, a gift and I don't think I'd have picked it up otherwise because it seems too expensive for what it is. Even though I love it I don't know if I'd buy another one. x

    One Little Vice

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    1. I wouldn't add to the ones I have. I don't even really, except for the red and the eye-shadow, use any of them at all! xo

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  3. I own Perspectibe lip/cheek colour and adore it! It's lasting me such a long time aswell!

    Em

    x

    Em's Mixed Bag

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  4. I must admit that the packaging has really made me raise my eyebrows a couple of times. I mean, you want makeup to be easy to apply, right? Anyway, I'm not totally convinced; maybe it will improve?

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    1. I hope they change the packaging!! Because then I'd like the products a lot more xo

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  5. I did the whole spin thing. It was interesting but if felt very gimmicky like you said. I wasn't a fan when I searched the product unfortunately. But I did really like the looks of the foundation and highlighter in the jars.

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    1. I like the liquid highlighter they do :) xo

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  6. Great review, the range looks interesting, but that mascara looks like a right pain!

    Sophierosehearts x

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    1. It is and it's a shame because it's otherwise a lovely mascara xo

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  7. No, hate the design. Mascara is useless and the staff is just bluffing with the spin wheel.
    Colors are really pretty but I'm afraid they would spoil before using up like the rest of the Lush products(natural= faster spoil date).
    Oh well..

    http://passingfancyy.blogspot.com/

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    1. Yes that is another major issue, how long these will (or won't) last! xo

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  8. Think about it this way though - when you buy an eyeshadow palette, do you EVER use the brushes that come with? Why not just buy a pack of mascara wands (or better yet, wash an old one from a mascara that's run out so you get a brush you like) and use lip/eye brushes for the other stuff?

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    1. I don't have a ton of spare applicators though and it would only irritate me more using applicators which were out in the open. It's unhygienic! xo

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  9. The packaging is not exciting and seems quite inconvenient

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  10. Their face powder is incredible if you haven't tried it you must, it's a must have for me now and I'm a picky beauty blogger:)

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    1. I have the setting powder but haven't really used it! xo

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  11. It looks like an interesting range but for that kind of money I'd want them to have ironed out the kinks! xx

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    1. Yes definitely. I think it's just far too over priced xo

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  12. I was really skeptical about the range before I tried it out, but now I'm in love and I'm not just saying that because I work for them. The colour range is called Word Up, by the way. :) There are some goooorgeous shades (Drive is my favourite) and I love the formulation, feels super hydrating and once they dry I forget that they're on and they last all day for me. Need to try the eye colours, though. xx

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  13. I really wish they were not so overpriced. I don't understand why they made them so expensive!

    Much Love: http://razzledazzleandrocknroll.blogspot.co.uk/ If you fancy a nosey. xx

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    1. Neither do I!! Maybe it's all the awkward glass bottles?! xo

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