21 July 2012

Lush Emotional Brilliance Event Nottingham


On Friday I went to the long awaited event at Lush in Nottingham, for the launch of Emotional Brilliance - A new make up range which will hit stores nationwide today, Saturday 21st of July. I have come away from the event with mixed views...

A picture of Lush Emotional Brilliance Event Nottingham

The event was split into two parts. From 6:00pm - 6:30pm the Emotional Brilliance range was available to bloggers, and after this at 6:30pm on-wards, it was open to 'VIPs' (basically members of the public who had received invites in store) This allocated half an hour for bloggers alone to get an intimate look at the range. Except it didn't quite work out like this. We were in fact not allowed into the store until 6:15pm, but the 'VIPs' were still allowed in at 6:30pm, leaving me and other bloggers just 15 minutes. Although bloggers were allowed to stay afterwards, it left me very rushed. I already had a table booked for my birthday meal which I had mentioned when inquiring about the event, but I was assured we would be given the half hour slot to get stuck in with the range. So I agreed to go, even though I was willingly making myself 15 minutes late to my own birthday meal, which began at 6:15pm. 

A picture of Lush Emotional Brilliance Event Nottingham
When we were finally allowed in store we were allocated into two groups; a group of three which consisted of me, Megan and Hollie, and a group of four consisting of the other bloggers. Me, Megan and Hollie were taken to the Colour Range section of the newly launched products where a very enthusiastic young man talked us through the concept. 

Lush have created a colour wheel consisting of 30 colours. The idea is you close your eyes, spin the wheel, and upon opening your eyes you select the three colours which stand out to you the most. For me, these were 'Lifted', 'Fantasy' and 'Drive'. Each colour you pick represents a mood you are meant to be in at that time; a slight psychological approach to reading our minds, shall we say. 

The first colour you pick is meant to represent your strength or weakness. For me, this was 'Lifted'. The gentleman (I wish I could remember his name - He was a very enthusiastic chap!) explained this meant I liked to be the sort of person who tried to lift the moods of others, and would go out of my way to lift people's moods and outlooks. The second colour you pick represents your subconscious, in my case, 'Fantasy'. He went on to explain that 'Fantasy' meant I liked to be unique and wanted to be different. And the third colour you select represents your aspiration. I picked drive, which means I have a drive to succeed in life. 

A picture of Lush Emotional Brilliance Event Nottingham
After picking my three colours I was moved on to a young girl who would 'test the products on me'. Except, I had spent two hours picking an outfit and doing my make up for the event, my birthday meal and the cinema afterwards... I didn't want to take my make up off and try on shades which I personally felt didn't match my tastes, regardless of the wheels perceptions of my choices. Unfortunately, this meant I didn't get to test the shades, or any others, at all. It seems the only way you could test the range was if you put it on your face. And that, on this particular occasion, was not going to happen.

A picture of Lush Emotional Brilliance Event Nottingham
There were some nice colours in the range though. I particularly liked the look of vibrance (the vivid orange shade you can see in the photo above) and I would have loved to swatch it and see what it looked like, but alas, there were no testers.

By this point it was nearing 6:30pm... I had to leave for my birthday meal, and they were letting in the 'VIPs' (general public). There is another range within this make up launch, which I did not get to see, nor have explained to me, which consists of a mascara, a highlighter, bronzer and translucent powder. It's a shame, because I really wanted to see and experience the whole range...

A picture of Lush Emotional Brilliance Event Nottingham
Unfortunately, I did not leave with any products to try and test for myself to review. As the general public (VIPs, pick your preference) entered the store, we were told we were allowed 50% off of one item if we made a purchase. As I am on a spending ban, and the items range from £14.50+, this was not a possibility for me. It would have been nice to be given a little tester pot of the shades I selected from the colour wheel, maybe then I could have given you all a more in-depth opinion of the new range.

A picture of Lush Emotional Brilliance Event Nottingham
On a whole, I like the concept of the new range. Its a fun concept which makes you look within and tries to persuade you to make choices based upon current moods which the wheel and colours you chose supposedly represent. It's a fun idea. However, that said, out of the three shades I picked from the wheel, there wasn't really one I would ever actually choose to wear. I think a lot of colours within the range would actually be very difficult to wear on a day to day basis without it being for an occasion, such as fancy dress. But, that said, there are some gorgeous pinks, reds and corals within the range which I think would make fantastic lip shades, and if I was feeling maybe a little more wild, a couple of the purple, mauve and deep blue shades, too.

A picture of Lush Emotional Brilliance Event Nottingham
There are pros to this new range from Lush;

All of the products contain just one preservative.
All of the products are suitable for vegans.
All of the products within the colour range can be worn in many ways; lips, cheeks, eyes.

There is a huge variety of shades within the colour range, which would leave something for everyone.

A picture of Lush Emotional Brilliance Event Nottingham
It would have been nice to learn more about the range. I wish I had come away feeling more positive and excited about it. And maybe I will have to pay a few individual visits to a Lush store to find out more and see how I really feel about it. There are also some questions which were left unanswered, such as when I asked if the products within the new range had an expiry date like the rest of the products available from Lush, to which I was told they didn't know....

A picture of Lush Emotional Brilliance Event Nottingham
I think the range is something that many people will find exciting and fun. It's something to engage in and play around in. But in respects to an event, I think Lush have a long way to come. It felt very unorganised. Not only were myself and fellow bloggers allowed in 15 minutes later than arranged, there was also immense confusion from the 'VIPs' who believed they would be coming in at the same time as us, and two girls who even had invites that said they would be allowed in from 5:45pm... I don't think myself and the other bloggers there were given enough time to really get to know the new range and this is why I have left feeling very confused about it all. Add to this the fact I felt rushed, and I personally at least felt as if (minus the young man who talked me, Megan and Hollie through the range) were being rushed through the range by the staff, in order to get the VIPs in. There were tables full of drinks and chocolate, which were not offered to the bloggers and reserved for the VIPs only, which made me feel less welcomed than I should have been. There seemed to be very little order, causing unnecessary chaos. I was so excited for the event, and left feeling more than a little deflated. Overall, I felt the event and lack of organisation or attentive care towards the bloggers as much as the 'VIPs' let the launch of Emotional Brilliance down. 

A picture of Lush Emotional Brilliance Event Nottingham
Hopefully next time I am in a Lush, I can get a more concise explanation of the entire range, particularly the range I did not see; the Dessert Island Range. 

A picture of Lush Emotional Brilliance Event Nottingham
Edit: I have since found out the young chap who talked myself, Hollie and Megan through the Colour Range is called Stuart! So, thank you Stuart. You did yourself and Lush proud and were so attentive and enthusiastic. It's so appreciated. 
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46 comments

  1. Great review, I'm intrigued by this, fun concept although event sounds a little disappointing, and the fact you weren't really offered any testers of incentives is a bit disappointing! xx

    http://fabugloss.blogspot.co.uk/

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    1. It would have been nice to be able to swatch the shades at least, without it being only allowed on your face. I do like the concept of the colour range though xo

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  2. I can't believe they didn't give bloggers anything to try and review!!! I am actually shocked, you took your time to go to the event and now you are writing about it and they offered a 50% discount on one item!!! WTF?

    I don't agree with the whole "GIANT GOODIE BAG" concept and it annoys me to see the same bloggers getting tons of free stuff that they will never review and will only show off on instagram...
    But giving out some samples to try would be nice, considering the fact that popular bloggers already received the range to try out by post!

    I am furious and very surprised.

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    1. To be honest Sandra, I'm just so disappointed and upset by the whole event. I changed my own plans to work out getting there and going. Not only could they not even be ready on time, making me even more late for my own plans, but they were so unorganised and today, all we got as a response on Twitter was rude, blunt tweets and utterly unprofessional remarks, which coincidentally have now been deleted...

      Oh but the funny thing is, apparently NO ONE has been able to try the range. No bloggers or staff have tried it yet... bollocks. I'm seen so many popular bloggers reviewing the entire range, for free. xo

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    2. A big big failure. I wouldn't expect a brand like Lush to treat bloggers like this. I really like their products and thought that they were all about the customers and about treating them with respect. Well, I know that you are a big fan of lush and spend a lot of money in their shop, otherwise you wouldn't be interested in the event. Why invite bloggers and treat them this way. We are very influential now, so they just gave themselves a bad reputation.

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    3. I do, I love Lush. I use their products on a daily basis and I blog about them often, too. I am always praising their products. The event hasn't changed my opinion on my much loved Lush products, but it has put me off of going into that store again, in case I bump into the very rude tweeter and organiser!! xo

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  3. Oh that's a shame. I couldn't make my local's evening but was there early this morning to browse in peace. The reading was spot on for me but I only bought one of the colours as I didn't want bright blue eyeshadow!
    I'm really thrilled by the "Feeling Younger" highlighter, it's gorgeous and so easy to work with. The liquid lips are lovely, weightless and highly pigmented. I'm waiting to see how long the shadows last on me before creasing but I have picked up all of the neutral shades.

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    1. I'm not sure about the Dessert Island products you have mentioned, as that is the range I didn't see xo

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  4. That's pretty silly they didn't give bloggers much time or let you try out any testers etc of it! xx

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  5. It was lovely to meet you Sophia! I'm sure I'll see you again soon :)
    I asked what the guys name was - apparently he's called Stuart! He was definitely the star of the event!

    xo

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    1. It was so lovely to meet you too Megan, and we will definitely see each other again soon! :) Stuart was lovely, a real credit to Lush. He did himself proud xo

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  6. I went to the event in Chester last night and felt the same! I'm a chatty person who talks to anyone but I found myself stood in a corner for about 20 minutes on my own. I have been in the store dozens of times and its only small so only so much wandering around I could do!
    The nights don't seem to have been consistent either, we were not offered any discount on any products. Would have been great to take away a small sample of the colours that were chosen on the wheel as I couldn't tell if I liked them from a swatch on the back of my hand!
    We were given numbers when we went in I was number 16 and after an hour of waiting and being on number 11 I had to leave and after much protesting from me they made me queue jump(!) so I could take my turn. I wonder what time number 30 left....
    I did want to know about the expiry dates too - I presume they have a short shelf life?
    http://jo-beautyandthebooks.blogspot.co.uk/2012/07/lush-emotional-brilliance.html

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    1. Yes I have seen some other reviews, mostly all negative, but as you said - there seems to be no consistency between events, no programme or layout which was adopted. That's why I asked about the expiry dates - all of Lush's products have them, how hard can it be to know if this amazing new line has an expiry date or not??? xo

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    2. Let me know if you find out! Very strange that they don't know.

      I did think that all the launches would be exactly the same but it does appear some where much better than others!

      Good luck for your exams this week x

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    3. I am being sent some press information from Lush so I can get to know the new range properly, so hopefully it will say in there! :) xo

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  7. I think that's a terrible way to treat bloggers. We're the people who are probably the most influential to other people's purchases! I would write to/e-mail lush and tell them that you left feeling like the whole event had been a waste of your time and see if they offer you any free samples to try as an apology xx

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    1. I have emailed Lush actually, with a formal complaint. Not to try and gain any freebies, but because I am now very upset at the way myself and Hollie were spoken to on Twitter by the woman who arranged the Nottingham event. She was rude, blunt and abbrassive and it's just left me so upset about it all. I wish I could erase last night from my memory xo

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  8. That is horrid the way they put it all together, you would expect things to be done correctly, And for them to give sample to take home! Xo

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    1. I expected so much as well, seeing as Lush are such a huge brand with strong ethics xo

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  9. I cant think of any time or place I would wear those colours, they're crazy! lol What a shame about the whole event, they should have atleast known about expiry dates.
    xo

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    1. Some colours are beautiful though. I suppose it all depends on how confident and versatile you are :) Definitely, it's an important aspect of all of Lush's products xo

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  10. Wow! What a lovely way to treat bloggers(!).

    As for the make up range, the eyeshadows do look gorgeous, there are some super bright fun colours in there. xo

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    1. I think it would be interesting to try them as shadows to see how they fair with creasing. They are all very liquid based xo

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  11. What an awful way to treat bloggers - what is the point in inviting bloggers to an event if not to post about it? & surely to blog about an event, they should give you some sort of sample? It sounds like the event was poorly organised and very rushed and I must say I have been following your Twitter conversation with the Lush Nottingham account and the way they have spoken to you is absolutely appalling! I wholeheartedly agree with you making a complaint, you shouldn't be spoken to like that just because you voiced your opinion on a (poorly run) event.

    These products look amazing, it would be great if you'd have been allowed to try some in the comfort of your own home & give us your own thoughts, rather than applied in a rushed manner as it seems to be last night. I don't blame you for not wanting to try any on your face at the actual event. Wow, I'm going to stop writing now before this turns into an essay :p

    xo

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    1. The way myself and Hollie were spoken to on Twitter this morning really upset me. It left me so frustrated too. We weren't saying that they hadn't worked hard, but there are obviously matters and points which need addressing, which they are just not willing to accept. It lets down Lush as a brand. xo

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    2. Definitely. I've just read Hollie's post too and I think this whole event seemed shambolic and unprofessional.

      I hope your complaint is dealt with seriously x

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  12. They've basically shoo-ed away their press! I think they should have made the VIPs wait a tad longer. I know you had a dinner, but that would have at least allowed to option of viewing the range longer and learning more about it. I felt sort of sad reading this as it stinks to have a vad experience with something that should have been so exciting. Hopefully you'll be able to go in and see for yourself on your time schedule :) The pictures look fantastic though!

    themodmermaid.blogspot.com

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    1. If the VIPs hadn't been let in at 6:30pm, and we were allowed another 15 minutes to make the full half hour as explained and agreed, I would have actually happily stayed. I wanted to know about the other range. But once they let the VIPs in it was like monkies at a zoo. People everywhere, touching everything (launch related and normal Lush products) It was a struggle for me to even get out of the door! It was chaos, like a school playground. xo

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  13. Great post! That's awful the way they treated you, hope you had a great birthday still though!! :) x

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    1. My birthday plans turned out well. TGI's was delicious and Batman was worth me waiting over a year to see it :) xo

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  14. What a shame it was a bit disorganised, hope the birthday meal was great, I love the idea of this make up! :) x
    www.justmissemily.blogspot.co.uk

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  15. I went into my local Lush today to have a look, currently wearing the colour pot in Perspective and absolutely love it. Will have to splurge on it. The event sounds a bit crappy though x

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    1. I wish I had actually got to swatch some products myself! xo

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  16. The thing that has annoyed me most is that, I feel, this is all down to one person. I feel Aida from the Lush store did a bad job from the start- all the emails with coloured hearts in clogged up my account as, as a freelancer, I don't need that. The whole event was appalling and I think Stuart saved their skin. I thought the way I was spoken to this morning was disgusting and I am making a complain to Lush HQ as we speak.

    xx

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    1. Hopefully our emails will be dealt with positively xo

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  17. My Emotional Brilliance evening wasn't great either, due to bad organisation on the part of the store. I love the casual fun approach Lush has to stuff, but it can also be a downfall! x

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    1. Yeah I read your post :( Such a shame. Definitely agree though, sometimes you have to take a more serious approach xo

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  18. I'm sorry to hear the event was such a disappointment! The thing is with some companies is they think they can just throw out an invite to this and that and they'll get a glowing review and lots of promotion for whatever it is they're launching, but to be honest I wouldn't even give it the time of day if all I got was a rushed 15 minutes without a chance to even TRY anything, let alone at least get a sample to take home. It sounds like they valued the "VIP's" opinion more (cos they're regular paying customers no doubt), but the difference is, they were probably just there for a nose around and some free chocolate.. they're not going to be writing about it! How infuriating. Anyway.. little rant over. Just thought I'd say hi, I'm a new follower to your blog :)

    Kayleigh
    http://addictfordramaticsbeauty.blogspot.com
    xox

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    1. Thank you for following <3 I'm still shocked I couldn't even swatch anything xo

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  19. NO SWATCHING?! huh?… that is just bizarre - Lush are obviously new at the whole makeup thing what with all the soaps and stuff lol.. excuse my mini outburst - the range is a good addition to their line but it could be priced better.. Must say, your post reads lovely and flows like a story :) xx

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    1. I think it seems to be fairly priced - If you think about how long they will last. It's just a steep difference from their other products. Thank you! xo

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  20. I was able to swatch in store today, I was just a normal paying customer.

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    1. I'm really not sure of what the relevance of saying you are just a normal paying customer is? I am too - I've been a frequent shopper at Lush since I was 15 :)

      I think the swatching issue was just due to a lack of testers available on the night, or at least at the particular end of the shop where we were having the Colour Range introduced to us! I'm going into Derby on Thursday for a tattoo and will be paying Lush a visit to swap my five empty tubs over, so I plan on going swatch crazy! I really want to see what vibrance looks like swatched as it looks stunning but I'm not quite sure I'd have the confidence to pull it off! Did you like any particular shades when you saw the range today? :) xo

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